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The Story Behind the Fashion You Buy 

In a world of mass media where every highly kept secret is bound to surface and end up on your social media feed, it’s kind of impossible to not think about the cruelty and injustice going on in the world. And come on, if you know where your favorite Instagram influencer is at any given moment, you’re bound to know at least a little bit something about the fashion industry, and how that high-quality suit you’re wearing came to be.
No? You have no idea? Well, let’s shed some light on the matter and help you understand the difference between the good, the bad, and the downright ugly of the fashion industry. Here are the four things you need to know in order to make the right decisions when it comes to shopping for clothes in the future.

Animal cruelty is a thing of the past

First things first, if the greats in the fashion industry no longer support animal cruelty in the pursuit of a perfect ensemble, then neither should you. Great strides have been made in recent decades towards eliminating the primitive ways of the old, led primarily by the mindful consumers of the 21st century as well as prominent global organizations that are committed to creating a future of sustainable fashion.
Nowadays, some of the most notable brands such as Zara, Gap, H&M, and many others have completely eliminated the use of mohair, with plans to ban the use of fur altogether in the near future. This is a grand step towards a world free of animal cruelty in the fashion world. However, eliminating animal cruelty is just a single piece of the puzzle.
Where it starts and where it ends

Don’t you think that the brands you buy clothes from should know exactly where the materials they use in their production process come from? Don’t you think that every piece of material used in your suit, shirt, or dress shoes should have its origins documented so as to avoid the overuse of natural resources, child labor, and animal cruelty? The truth is, sadly, that many brands have no idea where these materials actually come from.
This poses a troubling problem for the fashion industry and the consumers. The utter lack of transparency in the field keeps the world in the dark about the means and methods of procurement, helping immoral companies trick you into thinking that their products are cruelty-free, sustainable, or fair-trade. This is why transparency needs to be emphasized more in the fashion industry.

Sustainability is the name of the game

Caring for the environment should be the number-one priority for the extremely wasteful fashion industry, but it will be up to the consumers to speak up and let their voices be heard. With the world’s landfills filled to the brim, the fashion industry needs to turn to sustainable production practices and materials in order to minimize its carbon footprint. 
It will be up to you to choose sustainable materials for your wardrobe that are not only beneficial for the environment, but your long-term health as well. Whether you’re buying a sexy g string for your girlfriend or you’re buying yourself a new three-piece suit, the materials you choose should require very few natural resources for growth. With that in mind, you can’t go wrong with wool, bamboo, hemp, and organic cotton.
Don’t look away from labor exploitation

Human rights. How many times have you heard this phrase tossed around social media by people who have never felt the sting of exploitation on their own skin? The people who are truly exploited are the ones working for what is known around the world as “poverty wage”. And yes, there are many global brands that stick to this abhorrent business model that puts millions in the pockets of their CEOs but fails to put food in the hungry mouths of their workers. 
The problem of the unfair working conditions in the fashion industry has been in the spotlight for decades now, and even when the sweatshop in Bangladesh went tumbling down in 2013, killing more than a thousand people, not much has changed to elevate the standing of workers in the industry. So, the next time you go shopping for clothes, take the time to check out where the brand sources its materials from, and where these garments are made.
There is no denying that the fashion industry is slowly making a change for the better in the wake of the consumer revolution taking place around the world. The global outcry to save the animals and the workers and stop with the incessant torture of Mother Nature has begun to restructure the industry as a whole. Nevertheless, there is still a lot more to be done, and the future rests in your hands.

Written by: Mia Taylor

About Contributor

Mia Taylor is a fashion and beauty enthusiast from Sydney and writer for She loves writing about her life experiences. Travelling and enjoying other cultures and their food with her husband is a big part of her life. She is always on the lookout for new trends in fashion and beauty, and considers herself an expert when it comes to lifestyle tips. 

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